12 weeks · Next batch starts 15 November 2026
Digital and
performance marketing.
Plan campaigns, create content, work with real advertising budgets and explain your results with confidence. Taught by Kunal Arora, CEO of Webfynd Digital, who has trained 400+ students. Practise with guidance and leave with a portfolio you can take into interviews.
- 12weeks
- Livecampaigns
- 90days of AI tools
- 1job-ready portfolio
Upcoming batches
₹70,800 ₹35,40050% offincl. 18% GST
Who it is for
Students, graduates and career switchers.
A practical introduction to digital marketing. You do not need coding skills or previous marketing experience.
- SEO, keyword research, content planning and social media marketing.
- Landing pages, Google Ads, Meta Ads and campaign optimisation.
- GA4, Google Tag Manager, reporting and lead nurturing.
- AI-assisted research, writing, creative development and analysis.
- Dedicated doubt-clearing classes and guided practical work.
- Supervised live campaigns with real advertising spend.
- Course AI-tool access at no additional cost for three months.
- Portfolio development, CV and LinkedIn guidance, and mock interviews.
The 12-week syllabus
Every week ends with something you have built.
Every assignment becomes evidence of what you can do. You start with guided templates, get feedback, and improve your work before it goes into your portfolio.
Build your foundations
Marketing foundations and customer research
The funnel, customer intent, audience segments, positioning and offers, and the metrics that matter: reach, CTR, CPC, CPL, conversion rate, CPA and ROAS.
You build: Customer research brief, competitor comparison and a one-page marketing plan.
Content and social media planning
Content pillars, platform fit, hooks, captions, calls to action, creative briefs, basic design and responsible use of AI drafts.
You build: Content calendar, creative samples and a messaging guide.
SEO and search intent
Keyword research, intent, titles, headings, internal links, crawl and index concepts, local search and audit prioritisation.
You build: Keyword map, SEO page draft and a prioritised audit.
Build and measure
Landing pages and conversion
Page structure, message match, mobile usability, trust signals, forms, thank-you pages and conversion rate optimisation.
You build: Landing page, QA checklist and a written improvement hypothesis.
Measurement with GA4 and GTM
Events, key events, tags, triggers, UTMs and campaign reports, plus consent, data minimisation and attribution.
You build: Measurement plan, event test evidence and a reporting template.
Google Ads search campaigns
Campaign structure, match types, search terms, negatives, responsive search ads, assets, budget pacing, bidding and conversion setup.
You build: Google Ads campaign build, negative keyword list, copy variants and launch checklist.
Run and improve campaigns
Meta Ads and creative testing
Objectives, campaign and ad-set structure, audiences, placements, lead forms versus website leads, creative formats and measurement.
You build: Meta campaign plan, creative variants, lead flow and test rationale.
Supervised live campaigns
Launch approved campaigns with real, funded budgets. Account hygiene, access roles, pacing, change logs, delivery checks and disapprovals.
You build: Launch evidence, role log, spend ledger and first performance report.
Optimisation and performance analysis
Diagnose delivery, clicks, landing pages, leads and lead quality, and tell real patterns apart from noise.
You build: Optimisation log, annotated dashboard and a brief on what changed and why.
Prepare for work
Email and lead nurturing
Permission-based lists, segmentation, welcome sequences, subject lines, unsubscribes and CRM stages from enquiry to qualification.
You build: Email sequence, lead pipeline and a working or documented automation.
Reporting and portfolio development
Turn campaign data into a business update, build dashboards and write a case study without exaggerating your role.
You build: Portfolio draft, campaign case study and a five-slide client presentation.
Interview preparation and capstone review
Prepare for entry-level paid media, SEO and social media roles with technical and HR mock interviews and a timed practical task.
You build: Reviewed CV and LinkedIn, final portfolio, interview feedback and an improvement plan.
Practical support
Help, whenever you need it.
Starting from zero
Begin with a plain-language glossary and guided demonstrations. Practise one task at a time, then do it yourself with trainer feedback.
Stuck after a lesson
Bring screenshots or the exact step to a dedicated doubt-clearing session, and work through it with your trainer.
Missed a topic
Use the session recap and material, complete the practice task, and bring questions to the next doubt class.
Worried about wasting ad spend
Every live campaign is reviewed with your trainer before launch, and budget changes need approval.
AI tools for three months
Use the course AI toolkit for research, ad copy, creative concepts, reporting and interview practice, at no additional cost for 90 days.
Learn from actual results
Keep a spend ledger and change log. Sound decisions matter more than claiming impressive results.
Taught by the CEO
Kunal Arora
Founder and CEO, Webfynd Digital · Teacher and mentor
Kunal is a digital entrepreneur and growth strategist with 23 years of experience in design thinking, marketing, media, technology and digital transformation. Since 2016 his agency has run performance campaigns for automotive, lifestyle, real estate, technology and consumer brands.
Kunal teaches the course himself, and has trained more than 400 students. It teaches the way Webfynd’s own team works: plan carefully, measure honestly, and explain every decision.
- Mentor to 400+ students
- 23+ years in marketing and technology
- Google Premier Partner agency
- Meta Business Partner agency
Career preparation
Show employers what you can do.
Your final project connects the full campaign journey: research, offer, keywords and content, landing page, tracking, campaign setup, spend and results.
- Build a CV that highlights practical skills, projects and your contribution.
- Improve your LinkedIn headline, summary, skills and project descriptions.
- Practise technical and HR questions through mock interviews and feedback.
- Work through campaign briefs, metric calculations and troubleshooting tasks.
- Learn to explain campaign decisions in simple language and discuss results honestly.
You get feedback on weekly assignments, campaign setup and measurement, your portfolio and practical interview tasks. Reviews focus on correct execution, clear reasoning, budget discipline and your ability to explain the work.
About the job guarantee: please request and read the written job-guarantee terms before enrolling. CV support, mock interviews and placement assistance are separate from the guarantee itself.
Apply
Start with a conversation.
Tell us where you are starting from. Our team will call you with the batch timetable, tool access, live-budget allocation and enrolment terms, before you pay anything.
Regular price₹70,800
Course fee, incl. 18% GST₹35,400
Discount50% off
Duration12 weeks
You payAfter your call
Questions
Questions about the course
Do I need experience or coding skills?
No. The course is built for students, fresh graduates and career switchers. You need a laptop, reliable internet and a willingness to practise.
Will I run real ads?
Yes. In weeks 8 and 9 you run supervised campaigns with a funded training budget, in small teams with clearly assigned individual tasks. Training spend is for learning and does not guarantee leads, sales or a particular return.
Which AI tools are included?
You get the course AI toolkit at no additional cost for 90 days from the batch start. Your batch tool list confirms the exact services, plan levels and usage limits. It does not mean every premium AI subscription is included.
Is there a job guarantee?
Please ask for and read the written job-guarantee terms before enrolling. They explain eligibility, qualifying roles, the placement timeframe and the remedy if the outcome is not met. CV support, mock interviews and placement assistance are separate from the guarantee itself.
When do I pay?
After you apply, our team calls you and shares the batch timetable, tool access, live-budget allocation, the total payable fee and tax treatment, and the enrolment and refund terms. You pay only once you have seen them.
Want AI skills too?
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