Performance Marketing
Ads that answer to the money you collect.
Meta, Google and YouTube, run by named people and judged by what reaches your bank account, not by clicks.
What we run
Every channel. One goal.
Meta
Facebook and Instagram campaigns, from creative testing to retargeting and lead forms.
Google
Search, Shopping and Performance Max, aimed at people who are already looking.
YouTube
Video campaigns for products that need to be shown or explained.
Marketplaces
Amazon and other marketplaces: listings, sponsored ads and price checks.
Creative and pages
Copy, images, video and landing pages, built together and tested against each other.
Tracking and CRM
Every enquiry followed to a sale, with the tracking built before any spend.
The Webfynd process
Seven stages, from the first number to compounding growth.
Every stage ends in something you can read, question and keep.
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Step 1
Read the business
Week 1We work through your unit economics with you: order or deal value, margin, repeat purchase, sales cycle and close rate. From them we work out what an enquiry, a qualified lead and a sale are each worth, and what you can afford to pay for each.
If the budget looks too small to give a reliable result, we tell you here.
You getA one-page Growth Brief: target cost per enquiry or sale, budget and timescale, written down and shared.
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Step 2
Map the money
Weeks 1 to 2We trace the whole path from first view to collected revenue: the advert, the page, the form or call, the follow-up, the sale and the payment. We find where people drop away, including after the enquiry, where many businesses lose most of what advertising brings in.
You getA revenue map with the drop-off at each stage, and a ranked list of leaks by what each costs you.
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Step 3
Build the measurement first
Week 2Before a rupee is spent we set up conversion tracking, analytics and your CRM stages: forms, calls, WhatsApp clicks and purchases. Where the platform allows, we pass the real outcome back to it, so it learns from customers and not just form fills.
You getA tracking specification, checked end to end with test conversions, and a CRM pipeline that mirrors how you sell.
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Step 4
Understand the customer
Weeks 2 to 3We research why people buy and why they do not: reviews, sales conversations, objections, search queries and competing offers. Then we decide which reasons to choose you to test first.
You getA messaging and offer plan: audiences, angles, proof, and the objection each advert has to answer.
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Step 5
Build, then launch with guardrails
Weeks 3 to 4Campaigns, creative and landing pages are built together, each for one audience and one message. We launch with a staged budget. Before launch we write the rules down: what we pause, what we scale, and what we do if costs move against us.
You getLive campaigns, a creative library, pages built for the audience, and a launch plan with stop and scale rules.
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Step 6
Learn every week
Every weekWe change one thing at a time and read the whole funnel, not only return on ad spend: click-through rate, cost per click, landing page views, add to cart, checkout, purchase and cost per acquisition. A bad day is data. A bad week might be a signal. A repeated pattern is a problem.
You getA running test log of what we tried and what happened, and direct access to the person running your account.
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Step 7
Reconcile to revenue, then scale
Every monthWe match spend to leads, conversations, deals and money collected in the CRM, including offline sales that can be attributed. Each channel is judged on cost per qualified lead, cost per sale and return on collected revenue. Budget rises only where the extra spend keeps earning its cost.
You getA monthly report on what happened, why it matters and what we suggest next, and a review with you.
What you receive
A steady rhythm. You always know where you stand.
- First four weeksThe Growth Brief, the revenue map, a verified tracking specification, the messaging plan and the launch plan.
- Every weekThe test log, and direct access to the person running your account.
- Every monthA report reconciled to money collected, and a review conversation with you.
Questions
Questions about performance marketing.
What budget do I need for Google Ads or Meta Ads?
It depends on what a customer is worth to you and how competitive your market is. We work out a starting budget from your own figures. If it looks too small to give a reliable result, we tell you.
How soon will I see results?
Search advertising often gives early signals within a few weeks. Paid social usually needs several weeks of testing before results settle. We do not promise a figure before we have looked at your data.
Why measure against collected revenue?
Return on ad spend is the platform's own report of what happened. It does not say why, and it does not know whether the lead became a customer who paid. We read the whole funnel and match it to the money you collect.
Do you run lead generation as well as ecommerce?
Yes. We have run lead generation for businesses with long sales cycles, such as property developers and car dealerships, and sales campaigns for online shops.
Do you guarantee results?
No. We commit to the work we agree, we report honestly, and we measure success by enquiries, sales and revenue collected.