Case studies AI search · Automotive
AI search · AutomotiveAn official dealer group for a luxury car brand in the UAE
Lead volume dipped in month two during a content restructure, then recovered and pulled ahead by month four.
- 0 to citedas a direct source in a Google AI Overview
- +4%organic lead growth, month on month
The challenge
High-consideration car purchases are where AI-assisted research has moved fastest. People ask once and read a synthesised answer, rather than opening ten tabs.
What we did
Answer engine and generative engine optimisation across model, price and availability questions, with a restructure of the content for AI answers.
The story
The restructure temporarily cost indexed pages, so lead volume dipped in month two. Once the new structure had been re-indexed, leads recovered and moved ahead of the baseline by month four. We report the dip as well as the gain, because it is part of how this work behaves.
More work
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